Social Media & Content Lead

December 2023 - May 2025

At Tomorrow University, I led the university’s social media and content strategy to increase brand visibility, engagement, and community growth across global markets.

Key responsibilities included:

• Managing and growing the brand’s presence across multiple social media platforms (planning, publishing, and optimizing content)

• Creating tailored visual and written content aligned with campaigns, audience needs, and brand tone

• Writing high-performing marketing copy for social media, newsletters, and landing pages with a clear, compelling voice

• Tracking content performance and making data-informed decisions to refine content strategy and increase audience engagement

Key contributions & achievements:

• Elevated the brand’s voice and visual storytelling with a blend of creativity and clarity

• Strengthened content performance through thoughtful experimentation and strategic iteration

• Maintained consistent tone, quality, and scheduling across all channels — enhancing the university’s reputation in the EdTech space

• Supported a collaborative and high-performing marketing culture with initiative, flexibility, and team spirit

• Contributed to measurable engagement growth and increased visibility around Tomorrow University’s key pillars: sustainability, leadership, and innovation