How to be found by ChatGPT (without being everywhere)

Written By Maria Birnbaum

You don’t need to post more. You need to be findable.

Here’s what most business owners haven’t realized yet: People aren’t just searching on Google anymore. They’re asking ChatGPT for recommendations. For experts. For ideas. For names.

And the real question is: Will your name show up?

Let’s walk through how to make sure it does.

  • Your blog is your most underused asset.
    It doesn’t need to be long. It needs to be clear.

    → Write about what you do, who it’s for, and how it works.
    → Talk about the actual challenges your clients face.
    → Give examples. Be specific. Don’t just say “business growth” – explain what that means.

    Bonus: Embed your Instagram posts or podcast episodes to connect all your content.

  • When someone else features you – in a podcast, article, or interview – it increases your trust factor.

    → Guest post on an industry blog
    → Get interviewed
    → Collaborate with aligned experts

    The more platforms your name appears on, the more likely ChatGPT is to recognize you.

  • This is not about SEO hacks.
    It’s about saying what you do in plain language.

    If you help business owners set up systems: say that.
    If you consult on team structure or mindset: say that.
    If your process saves time, improves clarity, or creates momentum: say that.

    The clearer your language, the more searchable your expertise becomes.

  • If you speak in interviews or host your own podcast, that content gets indexed – especially if there’s a written transcript or show notes.

    → Talk about your perspective.
    → Explain your process.
    → Share client results or before/after moments.

    Think long-term: Podcasts live online for years.

  • You don’t need to be on every platform.
    You need to be strategic and intentional.

    Pick the channels that feel easy to maintain. And then create content that answers questions real people have.

    It’s not about “more.” It’s about being findable, in the right format, with the right message.

In Summary

  • Write public-facing content (blog, LinkedIn, articles)

  • Be featured on platforms outside your own

  • Use clear language that matches how clients talk

  • Say what you do – and how it helps

  • Connect your platforms so they support each other

This is how you build long-term visibility – not by chasing trends, but by being clear, present, and strategically placed.

You don’t need to shout. You just need to show up where it matters.

Want to map this out for your business?
This is exactly what we work on in 1:1 sessions – clarity, structure, and visibility that works. Without the fluff.

Maria Birnbaum
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