What’s Your Actual Business Model?
If you're a service-based entrepreneur or coach who's wondering why your business feels overwhelming, inconsistent, or stuck - this story is for you.
Because here's the truth:
Most people think they have a business model.
In reality, they have an idea, a dream, or a collection of offers, but no clear structure for how money moves through their business.
That’s where everything starts to crack.
Let’s look at what a business model actually is, the 3 most common messy patterns I see, and how to shift into a model that supports your clarity, income, and sanity.
What Is a Business Model?
A business model is the foundation of a sustainable business.
It answers questions like:
What are you selling?
Who are you selling it to?
How often or how consistently does money come in?
What are your fixed and flexible costs?
Can you pay yourself, reinvest, and grow—without burnout?
If you can’t answer these clearly, you don’t have a business model.
You have an idea that needs structure.
3 Common Business Model Traps for Solopreneurs
After working with dozens of founders through my consulting program Business Therapy, these are the most common patterns I see:
1. The “Idea Collector” Model
You have so many creative ideas. Offers everywhere. Half-built programs. 12-tab Notion dashboards.
But nothing feels finished, and nothing brings consistent income.
Common symptoms:
Constant tweaking
Launching things without a strategy
Confusion over what to focus on
What you need:
➡️ Make a clear decision about one offer.
Structure it. Price it. Launch it.
Momentum follows commitment, not perfection.
2. The “One-Person-Agency” Model
You’re booked out. You’re doing great work. But the business is you. If you take a week off, income stops.
Common symptoms:
You feel maxed out, but still underpaid
You’re doing custom work for every client
You’re stuck trading time for money
What you need:
➡️ Step back and ask:
Do you want to stay solo or grow a team?
Can your process be streamlined or productized?
Small shifts in your model can unlock scale without overwhelm.
3. The “Intuitive Drifter” Model
You love flow. You launch based on energy. You respond to what’s present.
This worked until it didn’t.
Common symptoms:
Income fluctuates
You feel reactive, not intentional
You’re afraid planning will kill your creativity
What you need:
➡️ A light business structure that holds your vision and gives you focus, without restricting your intuitive genius.
Why Most Coaching Isn’t Enough
Coaching often helps you uncover your desires.
But building a sustainable business requires more than inner clarity.
It requires strategy, structure, and smart decision-making.
That’s where Business Therapy comes in.
Unlike traditional coaching, Business Therapy combines:
Strategic consulting
Emotional regulation
Clear business planning
Support for real-world decisions (UG or GmbH? Offer suite? Income plan?)
It’s designed to move you from stuck → steady, scattered → structured, idea-rich → income-ready.
Is Business Therapy Right for You?
If you're a founder, solopreneur, or creative who:
Has lots of ideas but no clear focus
Is tired of second-guessing every move
Wants to earn more without burning out
Feels like “coaching” isn’t moving the needle anymore
Then yes, this is for you.
I currently have a few spots open for my 3-month Business Therapy container.
It’s fully remote, and available in English or German.
Let’s finally build the business you’ve been circling around for months.